Toronto Police Service
News Release

Monday, November 5, 2012, “STEP UP and Be Safe” pedestrian campaign

Sunday, November 4, 2012 - 7:00 PM
Traffic Services:  416-808-1900

The “STEP UP and Be Safe” pedestrian campaign will run from Monday, November 5, 2012 to Sunday, November 11, 2012.

“Traffic Safety” continues to be identified as a Toronto Police Service priority with an increased focus on pedestrian safety, especially seniors.

Collision analysis has shown that pedestrian fatalities represent approximately 50% of yearly traffic fatalities within the City of Toronto.  This year, 19 pedestrians have lost their lives.  This represents over 50% of the total of all traffic fatalities in Toronto this year.

Seniors, in particular, are among the most vulnerable road users.  To date there have been six senior pedestrian fatalities, more than 30% of pedestrian fatalities.

The Toronto Police Service will continue its diligent education initiative and associated enforcement strategies to enhance pedestrian safety within our communities.

November, the month Daylight Savings Time is introduced, has traditionally been the month when pedestrians are involved in the most collisions. All Toronto Police Service members will pay particular attention to those motorists, cyclists and pedestrians who commit offences in the vicinity of pedestrian crossovers, crosswalks, intersections, school zones (particularly primary schools) and crossing areas frequented by seniors.

Constable Tony Vella, Corporate Communications, for Constable Clint Stibbe, Traffic Services